Small business owner Greg Pearce approached us in July 2012 to turn his vision of an e-commerce website selling Australian art into a reality. Greg had a strong vision for the style of the website he wanted, but needed assistance with making it work.

I chose WooCommerce as the eCommerce platform for this project, along with a purpose-built premium WordPress theme. From there it was a matter of tailoring to the required look and feel, designing the store category layouts and adding all the products that Greg had available for purchase.

Over the last 12 months the site has had a number of enhancements including the introduction of variable products allowing customers to select their choice of framing, new categories of products (Greg is always busy with new art and design ideas), and most recently, eBay integration. Leveraging eBay as both a sales platform and a marketing tool has helped to drive sales ahead for this Adelaide business.

Check out Greg’s website at www.arabanastudio.com.au.